Content is King When It Comes to Email Marketing Too

In 1996, Bill Gates produced an essay entitled “Content is King”. In it he proclaimed: “If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up-to-date information that they can explore at will.”

In order for a business to create great content, it is important to give your clients exactly what they want. Satisfying their needs will in turn allow them to appreciate your company.

When creating an online newsletter, it is important to consider a few factors. Easy-to-digest information tends to be pleasing to the eye and as such, the client won’t have any issues when it comes to reading this content.

A mass of tiny words may however seem a little mundane and because of this, many people will scan over it and in the worst-case scenario, delete the email.

A company newsletter should run like clockwork, this is regardless of whether you send it out daily, weekly or monthly. If the email arrives in your reader’s inbox at a set date and a set time, he or she will begin to look forward to this mail. A consistent dispatch will convey the message that you and your business are extremely trustworthy.

Email marketing refers to the use of the internet and email in order to share a number of marketing messages. These messages may include special business promotions, customer prospects or alternatively, relevant business news.

This precise form of marketing has been proven to improve sales by keeping your company in front of your clients at all times. Taking the time to target your exact audience can further sales and this particular technique is called segmenting. Segmenting breaks your existing client list into special groups of customers, all of whom can be emailed separately with hyper-relevant content.

A number of modern businesses have stated that they have seen huge jumps in sales by targeting individual customers in this exact way.

Expanding your company’s online presence is a must if you wish to excel in the business world, especially when such a world moves at extreme high speed. The likes of email, Twitter, a large proportion of social networking sites and Instagram are just a few of the available online sources at your beck and call. All of these marketing tools will allow both you and your company to reach a target audience at the click of a button.

Almost all email marketers will know that the most valuable connections happen in private email inboxes, there is in fact a more personal touch attached to such a form of publicising. Readers can read as much as they want, when they want and without any pressure. This laid-back yet effective advertising approach is therefore becoming bigger and better by the minute.