Following the paper trail – why businesses need to track their digital data?

Before the ubiquity of computers and digital data storage the workplace was full of filing cabinets. Everything a business did had to be manually recorded, organised and stored. This fact has not changed. It is just that, now data can be stored digitally; there is no need to have physical copies of everything as it clutters up valuable space.

However it is still important to keep track of all your data for many reasons. This means keeping it saved in an orderly fashion and having it sufficiently backed up.

Why this is important

Data protection should always be high on a business’ agenda. This maintains a sense of security for all those involved and prevents information being accessed by those that are unauthorised to do so.

This means any breaches in security are prevented – breaches which may have hurt the business, the client or both.

There are companies such as NCC Group who specialise in helping businesses out with security concerns such as this. It is no longer as simple as putting a file in a cabinet and locking it in a secure room. It must be considered who has access to the document, how it is shared and whether it can be downloaded.

For your website

It is not only for security reasons that you need to be careful with your digital data. Of course you will always want to be sure to be getting the most out of your website. This is where website performance optimisation is important.

All the information that flows through your website will be useful in determining whether your website is really cutting the mustard. If your past movement and the movements of your customers are not stored it is a lot more difficult to assess the effectiveness of your ad campaigns.

Protecting your digital data

To come back to the darker side of why you need to track your data, data migration strategy must be discussed. This is the process of making a copy of some data and transferring it to another device or system.

This needs to be done without deactivating or disabling any of your business processing. This process will be carried out, for example, when you are updating systems, adding new users or clients, installing a new operating system or changing servers.

If it is done in a controlled environment, integrity and compatibility should be ensured, meaning your data will be tracked and protected and there will be no problems in the process. Planning, analysis, and testing are essential parts of the process to make sure no data is lost, as well as carrying out thorough checks afterwards.