As technology continues to evolve many small businesses are finding that it is easier to grow than it once was since they are seizing the chance to connect their business performance with a strong IT team and investment overall.
In fact, the 2012 SMB Routes to Market Study points out that 85% of SMEs that plan to increase their investments in technology are more likely to find higher revenue for their companies over the next few years. The following are a few of the ways that technology can help solve small business dilemmas.
First of all, one of the main problems for small businesses is that it can be hard to share data with customers while they are not in the office. However, now there are a wide range of mobile applications that can be synched with the office easily including smartphones and tablets. With plenty of free organizational apps, this is an easy way to take the office on the road with you.
Another problem that SMEs often face is that they do not have the analytical tools to know if their efforts are really working. For instance, most SMEs now have a presence on social media, but I t is hard to tell if that presence is effective. By figuring out how to use open source analytic tools such as Google Analytics, Crazy Egg, and more SMEs can start to use some of the data they compile.
Finally, the largest problem for many SMEs is lack of resources and time when it comes to IT but now that cloud services are available from every direction this does not have to be an overwhelming dilemma. Cloud computing offers a cheap and effective way to store data and any small business can benefit from the ease of use that cloud storage offers as well.