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Tag: Email Marketing

Content is King When It Comes to Email Marketing Too

3rd December 201224th April 2017

In 1996, Bill Gates produced an essay entitled “Content is King”. In it he proclaimed: “If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up-to-date information that they can explore at will.” In order for a business to […]

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