When it comes to promoting your business it can be easy to get so wrapped up in social promotions online that you forget to promote your business offline as well. Social networks and social media devices are a great way to market your business to a wide array of different clients without paying out very much outside of your time, but they are not the end all of promotional efforts and should not be relied on to replace every other form of marketing. This is because the social network promotions will only work if they are coupled with offline marketing that people can identify with.
This is especially true if you have a store in the real world that is the main concentration of your profits and business. The main focus should be getting people into the doors of your company, but you need to know how to do so which may mean quickly going over the basics of offline business marketing once again. The good news is that the basics are not that complicated and there are a few great ways to get the word out without spending a large amount of money.
For starters, if you own a business in the real world that is service orientated you will likely find that trade shows are the best outlet for promoting your business. This is due to the fact that not only do trade shows allow you to see what else is out there, outside of what your competition is up to, but they also allow you to get instant exposure to those who are related to your field. In fact, most of the people at the trade show are probably your target audience if you pick your shows carefully making them great markets for your promotional efforts.
Even if you are a small town business you can make use of festivals and events on a small scale to get the word out about your business. Local festivals, events, and exhibitions are all great opportunities to set up a booth and promote your business while also likely making some sales which is a nice bonus.
Make sure to use these events as an excuse to pass out free promotional items so that you get your business name into the hands of possible consumers increasing the amount of people who will look you up later or pass on the good word about what you have to offer.