When you wake up in the morning what is one of the first things you reach for to help kick start your day? For most people, it is a warm brew or a steaming cup of coffee, and the nation’s love for these hot beverages means personalised mugs are a great way to market your brand to the public.
Here in the UK, we love to drink – cappuccinos, herbal teas, instant coffees and a good ol’ cup of chai, that is – so it’s hardly surprising to hear that printing your brand on to mugs and giving these out to people will go a long way to boosting awareness of your company.
Here are just a few reasons why:
Workplace coffee breaks
Working in the office often means that the occasional coffee helps break up the day for employees; this is why giving away free branded mugs to companies is an effective marketing tool.
Not only does the occasional trip to the kitchen or cafeteria help give workers the opportunity to tear themselves away from their computer screens, but let’s face it, most of us like to have a coffee or two to keep us going throughout the day. In fact, Alterra Coffee Roasters revealed that 65 per cent of office workers drink the brown stuff during the working week.
If, therefore, you have the same proportion of a company using your mugs to sip their beverage from, your firm is bound to attract some attention and interest from coffee drinkers.
What’s more, three cups of coffee are typically drunk by office workers a day, according to Alterra Coffee, ensuring that if they haven’t seen your brand’s name or logo the first couple of times, they will definitely spot it by their third shot of caffeine!
It isn’t just coffee that workers love and tea has been on the top of the list of the nation’s favourite drink for many years. So much so that the UK Tea Council revealed that 165 million brews are consumed every day – that’s a lot of opportunities you’ve got to promote your firm if you print your company’s name, logo and website on each mug.
Add to your kitchenware
Promotional mugs aren’t just great for office workers and could feature in many households as popular kitchen items.
There never seems to be enough cups to go round – especially when you have guests over and you offer them a tea or coffee. So, instead of having to invest in new crockery, personalised mugs are sure to be welcomed gifts for families who always need a spare.
Printed mugs are also a great opportunity to give something personal to one member of your household, whether as a special birthday mug, a Mother’s or Father’s Day present or to print a nickname or a message for a special occasion. This also helps each family member use their own mug, so there aren’t any arguments about who’s taking who’s!
Keep it personal
By keeping your promotional products personal, there is a greater chance people will retain the items for longer, which could do wonders for your advertising potential.
Mugs are one of the most popular freebies that are kept for a long period of time, but make them individual to the recipient and they won’t want to ever throw them away!
Figures from the British Promotional Merchandise Association show that 18 per cent of Brits kept a free cup for the longest compared with other promotional products – just think how long they will keep hold of them if they are personalised too.
If you have kept a personalised promotional product for a long time, why not tell us about it by leaving a comment below?
Courtesy of BPMA